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11April

The rise of the Millennial: Why you shouldn't panic

Written by Emma Burbidge Posted in Internet

The rise of the Millennial: Why you shouldn't panic

With the world in financial meltdown, it is easy to think that getting a job in the future will be extremely difficult. But our generation has just as much reason to be optimistic about the future as anyone else. We are millennials, a term used to describe young people who were born between 1980 and 2000 and brought up in the Digital Age.

We were brought up with technology and so have no problem with using technology to buy products, sell products and communicate with one another through the internet, something which many of the older generations fail to understand. Our knowledge of technology is our opportunity to shine and puts us in good stead for the future.

We are used to tweeting, Facebooking, WhatsApping, Googling, and Instagramming away. You might not think it, but this is something that is highly valuable to some employers.

What can a young person do with this knowledge?

Our parents might tell us that spending hours on the internet or playing games is a waste of time, but if you have enough passion and drive this could be your career.

Here are some careers using digital knowledge and skills

  • Game development – If you like to spend lots of time playing games in your bedroom, whether this be online or with your mates, you could design games that you and others can enjoy
  • Building apps – You can get an app for pretty much anything these days. Maybe you spend a lot of time on them yourself. If so, you could learn the art of programming and design apps for others to use
  • Designing websites – All companies need some web presence these days, so if you can write engaging content or have a bit of creativity in the digital department, then you could try offering your services to employers or make a name for yourself on the net by selling products or services through a well-designed website
  • Blogging – Everyone seems to have a blog these days. If you have some good ideas to share with the world and can build an audience without too much trouble then this can help to develop your online rep. If you can find a way to monetise it, you could be the next Peter Cashmore, the CEO of mashable. He started with a social media blog from his home in 2005 when he was just 19, and turned it into a multimillion pound prize-winning website on all things digital and technology
  • Social media – If you spend all your time on Twitter and Facebook, maybe you can advise businesses or individuals on how they can use Twitter and Facebook. You may even end up running the twitter account of your favourite celeb! Anything’s possible
  • Search Engine Optimisation – If you love search engines like Google and Bing, and use them a lot in your everyday lives, then you’ll love Search Engine Optimisation, or SEO for short, which is basically improving a website’s presence on search engines through content and other techniques. This niche marketing discipline is now eagerly sought after
  • Pay Per Click advertising – Those annoying ads you see on websites? They are Pay-Per-Click ads, helping to generate money for website owners and drive consumers towards products and services which they might want to use. If you like websites then you can help businesses make money from their site, and make some money yourself.

If you enjoy the internet then you could become another “digital entrepreneur”. If there’s not a career for you now, then a new industry might have evolved in a couple of years.

Employers have every reason to employ us, just as much as they would an adult with more experience of the world of work. We are cheaper to employ, and easier to find and train. Employers want to hire people who are enthusiastic, in tune with trends and who have an existing network, whether this be Facebook friends, Twitter followers or visitors to your website. This is something that millennials can offer.

So if you have around 500 Facebook friends and perhaps even more Twitter followers, and if you regularly mention the company you are working for in your tweets or updates, then this will influence customers. Sensible business owners realise this need for people who understand social media and can brag about their brand when the need arises.

While things might seem difficult now, we only have to look to the future to see an endless road of possibility.

Next year we will make up more than a third of the workforce, making us a powerful force to reckon with.

So you see, there is plenty of reason to be optimistic.

About the Author

Emma Burbidge

Emma Burbidge

Emma Burbidge is the marketing assistant at TCHC. She helps to manage the website and promote the Youth Contract. She enjoys writing for the blog and sharing advice and tips with young people on a range of topics, from finding a job to battling with depression.

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